It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. 30% of Australians have thrown away more than ten items of clothing in the past year. The resulting polyester AKA plastic-based materials also introduce the increasingly worrying issue of microfibres …: As terrifying as it sounds, well over half of fabrics that are used by fast fashion brands are actually made out of petrochemicals. (. (YouGov 2017), 68. Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. Fashion Industry Statistics The global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (GDP).1 Source: FashionUnited.com¹ Retail value of luxury goods market: 339.4 billion dollars Value of of the menswear industry: 402 billion dollars Value of the womenswear industry: 621 billion dollars… One in six millennials (16%) aged between 16-34 say they generally keep their clothes for under two years before throwing them away. Eventually, every problem of fast fashion comes back around to the overall lack of transparency. 54. (WRAP 2011), 16. Read on to discover some hard fast fashion facts and statistics—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. The fast fashion industry is one of the most polluting in the world and responsible for many social and environmental problems. One kilogram of clothing over its entire life cycle creates 11 kilograms of greenhouse gases. Garment manufacturing accounts for 20% of global industrial water pollution. In the past 15 years, the average number of times a garment is worn before it ceases to be used has decreased by 36%. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature. Americans consume nearly 20 billion garments a year, equivalent to 62 garments each. Transparency is a key precondition for industry action to eliminate human rights violations, treat workers and communities with respect and eliminate or reduce pollution and unsustainable resource use. 47. On average, the global water footprint of a UK household’s clothing exceeds 200,000 litres per year – enough to fill over 1,000 bathtubs. Our post “Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry” is well worth reading if you want more info on the topic. In 2019, retail ecommerce sales throughout the world amounted to $3.53 trillion. (Browne et al. This linear fashion model of buying, wearing and quickly discarding clothes negatively impacts people and the planet’s resources. We’ve broken them down into subcategories for your reading pleasure. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. The cost barriers have also been removed, with factories producing cheaper designer imitations that flood the market within days of the collections being launched at major fashion shows. Enjoyed this post & want to show your gratitude? However, the working conditions are still worth mentioning—and prioritising. Fast fashion produces 20% of global wastewater, contaminating rivers, oceans, drinking water and soil. This is not only due to customers getting rid of their wardrobe items, but also due to retail stores. But their sales techniques are having a drastic impact on consumer behaviour around the world. (Choice 2014), 8. (Choice 2014), 25. (Textile Beat 2016), 11. House of Common Environmental Audit Committee. Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry”, Ethical Fashion 101: The Top 5 Ethical Issues in the Fashion Industry, Get Educated With These Free Sustainable Fashion and Ethical Business Online Courses, 4 Must-See Short Online Films on The Topic of Fast Fashion, 32 Thought-Provoking Quotes About Ethical, Sustainable and Fast Fashion, The Sustainable Fashion Blueprint Report 2018: Industry Overview and Business Opportunities, How to Create More Storage Space in a Tiny Garden Shed, How to Turn Leftover Wine Corks into Mini Succulent Planters, 10 Ways to Style Your Indoor Space with Plants, Flowers and Greenery, 'Eco' Perfection Doesn't Exist. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. The 80 million workers in the fashion supply chain are overwhelmingly women, but the majority of retailers show no little concern with maintaining gender equality in the workplace. Fast fashion is growing, well… fast. Of the 2,400 substances used in clothing manufacturing, researchers found that approximately 30% of the identified substances posed a risk to human health. Wear the change you want to see. Approximately 8,000 synthetic chemicals are used throughout the world to turn raw materials into textiles. (Greenpeace 2017). Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. Although the cultivation area of cotton covers only 3% of the planet’s agricultural land, its production consumes an estimated 16% of all insecticides and 7% of all herbicides. As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. (WRAP 2011), 7. This is precisely why they neglect the sustainability aspect of production, starting from using non-biodegradable fabrics that are fully processed with chemicals, to throwing production waste into water streams, lakes, and oceans. If you like our site, think our work is important and want to pledge your support, you can pledge a donation through Patreon. (EJF), 43. She wants to employ all of her writing strengths to help people and businesses create good quality content. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. The average UK household spends £1,700 on purchasing clothing annually. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. Many low-cost clothing stores offer new designs every … In the past year, 24% of Australians have thrown away an item of clothing after wearing it just once. That all comes at a huge cost to the lives of the workers who make the clothes, as well as the environment. But their sales techniques are having a drastic impact on consumer behaviour around the world. (Global Fashion Agenda 2017), 24. As we’ve seen, most* fast fashion corporations locate their production facilities in emerging countries. Check out the Directory or download the app to discover ethical fashion brands that meet your needs while treating people, the planet, and animals with the respect they deserve. Australians dispose of 500,000 tonnes of leather and textile waste. One way to combat the huge amounts of waste generated by these fabrics is to invest in clothes made from recycled plastic. (McKinsey 2016), 27. With over 2,000 wholesale businesses, the Fashion District is a creative hub that’s always happening. Copyright © 2010-2018. The LA Fashion District is the west coast hub of the apparel industry. Fast fashion retailers save billions of dollars by locating their factories in emerging countries. (YouGov 2017), 62. If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. The contents of the average UK household wardrobe are worth £4,000 or more. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. (Global Fashion Agenda 2017), 42. By keeping water usage numbers secret, fashion giants leave the space for using open-loop cycles and polluting the environment with toxic water used during production. (Julian Cribb ‘The Coming Famine‘ 2010). It takes about 170,000 litres of water to grow a kilogram of wool. 20. Making one kilogram of fabric generates an average of 23 kilograms of greenhouse gases. Yikes. Apparel consumption is expected to rise by 63% from 62 million tons today to 102 million tons in 2030. 60% of clothes are made of synthetic materials derived from petrochemicals. Love this post? Over 50% of workers within the fashion industry are not paid the minimum wage in countries like India and the Philippines. 48. Recycling is, unsurprisingly, a massive problem in the fast fashion industry. Polyester and cotton dominate the global textiles and fibre market, 51% and 24% respectively (Lenzing, 2017), 36. In Australia, some garment outworkers earn as little as $7 an hour and, in some cases, as little as $4 well which is below the minimum wage of $17.49 per hour. (Global Fashion Agenda 2017), 46. Each year 1.3 trillion gallons of water is used for fabric dyeing alone. We may earn a commission on sales made using our offer codes or affiliate links. Fast Fashion Pollution Statistics: Fast fashion emits 1.2 billion tons of CO2 per year, more than air travel and shipping combined. H&M announces store closures amid rise in fast fashion competitors like Kmart and Big W . Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. Whether buying the latest trends to stock boutiques and shops, or finding the perfect materials to bring visions to life, this nexus of apparel, florals, textiles and décor is truly a place to be inspired. The fashion world can be sceptical when it comes to shouting about important causes, especially considering relating issues like the environment and sustainability. Fast fashion definition is - an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers —usually hyphenated when used before another noun. Anyway, enough about that, let’s get on with delivering you some cold hard facts. Read CNN's Hurricane Statistics Fast Facts and learn information about the deadliest and costliest tropical storms, tropical depressions and hurricanes. Collection launches are no longer seasonal; the replacement of clothing inventories has become much more frequent. 51. Here Are 5 Things to Keep in Mind as You Begin Your Sustainable Lifestyle Journey - Eco Warrior Princess, How to Be A Skeptical Shopper: A Primer on Identifying Greenwashing, Beyond America: 7 Podcasts to Learn More About World Politics and Global Affairs, Why You Need to Make Local Politics A Part Of Your Everyday Life, 9 Eco-Friendly & Ethical Sports Bras & Crop Top Styles For Fitness Lovers, Sustainable Textiles Spotlight: The Truth Behind Bamboo Fabric, Regenerative Sustainability: The New Frontier in the Sustainability Movement. 75% of Australians have thrown clothes away at some point in the past year. Eco Warrior Princess uses affiliate links. By 2030, it is predicted that the fashion industry will use 35% more land for cotton, forest for cellulose fibres, and grassland for livestock. Fashion consumption is expected to grow, with sales of clothing projected to rise to $2.1 trillion by 2025. 2011a). Such revenue helps keep this website running, helps us pay our growing core team and allows us to keep the content free for readers like you. It takes about 10,000 litres of water to produce enough cotton for a pair of jeans. (Textile Beat 2016), 9. (Ellen MacArthur Foundation 2017). In the UK, the estimated average lifetime for a garment of clothing is 2.2 years, or just under two years and three months. Statistically, tonnes of fast fashion items are being thrown away every year. Check out the top marketing in fashion statistics to see what strategies are propelling brands in 2021 and beyond. (Global Fashion Agenda 2017), 45. (Textile Beat 2016), 10. (WRAP 2011), 13. 52. It’s not unusual these days for people to buy fashion designs direct from the catwalks and runways via social media and other shopping apps. Download our app to discover ethical brands and see how your favourites measure up. Nearly half of UK adults put tossed some clothing in the bin in the last 12 months. 19. 29. Over the last couple of decades the production process has accelerated, fuelled by globalisation, industry competition, technology and customers’ obsession with “I gotta have it now” instant gratification mentality. On average a person consumes 11.4kg of apparel each year. (EPA), 56. About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. So whether you’re writing a report on the global fashion industry, completing a fashion-related assignment for school or just interested to learn more about fast fashion, here are 69 facts and statistics about fast fashion that will shock you… and hopefully inspire you towards ethical shopping and sustainable fashion consumption. (McKinsey 2016), 21. UK disposes of 350,000 tonnes of clothing in landfills every year. (Lenzing 2017), 34. The high cost of a large fashion industry in countries like India, Bangladesh, Pakistan, Cambodia and many more is the impact on the local environment and workers’ rights violations. Approximately 300 million people who produce cotton are still living in poverty. More than 50% of the emissions from clothing production comes from three phases: dyeing and finishing (36%), yarn preparation (28%) and fibre production (15%). In 2017, however, Jigsaw decided to break the mould, basing its print, social, and digital marketing campaign around the importance of immigration in fashion. Entire business models are built on the premise of “fast fashion,” providing clothes cheaply and quickly to consumers through shorter fashion cycles. Buying new clothes without thinking twice is not only budget-unfriendly, but also unsustainable. It takes about 2,720 litres of water to produce just one cotton shirt – a number equivalent to what an average person drinks over three years. Most of these items never get recycled. When she’s not in front of the screen, she reads, relishes traditional food, practices yoga, travels, and enjoys life! 50. We’ve covered the issues around fast fashion in great detail over the years. 57% of Australians dispose of clothes because they no longer fit. 30% of clothing in the average UK wardrobe has not been worn in the past year or so. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. (Textile Beat 2016). The average Canadian throws 32 kilograms of textiles into landfills each year. Find her on LinkedIn and Medium. (WRAP 2011), 14. In reality, little to no retailers focus on making production transparent and eco-friendly. Furthermore, given the speed at which designs are being produced, no longer are fashion collections limited to four seasons; new fashion collections are introduced each week, with some mainstream retail stores receiving fresh products daily. Clothing has become more readily available than ever, triggering our consumer behaviors to change for the worse. So, the exact opposite of what we want! (WRAP 2011), 12. Instead of recycling or donating clothing that wasn’t sold, most fast fashion companies are often spotted tossing or burning the unsold stock, which leads to terrifying losses of natural and financial resources. Water-thirsty plant cotton linked to water depletion, accounts for 30% of all textile fibre consumption. The following statistics, published by the UNEP and the Ellen MacArthur Foundation, ... Fast fashion. For more information, click here. Nearly three-fifths or 60% of all clothing produced ends up in incinerators or landfills within a year of being made. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. Looking for alternative, more sustainable fabric options, is integral for improving the impact of the fashion industry. Fast fashion is not just a sustainability problem, but a key feminist issue. The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. 2. 22. (Quantis 2018), 23. By compressing production cycles and turning out up-to-the-minute designs, these businesses have enabled shoppers not only to expand their wardrobes but also to refresh them quickly. Australia is the second-largest consumers of new textiles, each person buying an average of 27kg of new textiles. UK disposes of 350,000 tonnes (£140 million worth) of clothing in landfills every year. The volume of water consumed by the global fashion industry is 79 billion cubic meters equivalent to 32 million Olympic-size swimming pools. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. Not only do these people have to work exhausting hours, but the payment they get is far from fair. By now it’s probably easy to guess that the conventional cotton fabric most often used in the fast fashion industry is made unethically. The same fast fashion retailers sourcing from Leicester are also selling clothes so cheaply that they are being treated as single use items. (WRAP 2011), 15. A tree data structure that is popular for use in database indexes. Statistics are used to sell products, elicit support for a candidate, or get us to ‘Like’ things. Sales of clothing have almost doubled from one trillion dollars in 2002 to 1.8 trillion dollars in 2015. The fashion industry’s operating model is exacerbating the problem by stepping up the pace of design and production. (World Resources Institute 2017). Americans throw away a total of 14 million tonnes of textiles each year. Polyester production emitted about 706 billion kg (1.5 trillion pounds) of greenhouse gases in 2015 equivalent of the annual emissions of 185 coal-fired power plants. 49. The clothing produced each year equates to 14 items of clothing for every person on earth. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. (Greenpeace 2017), 5. (Choice 2014), 33. UK online fashion retailer ASOS saw its worldwide revenue increase by over 300 million British pounds in 2019, reaching the company's largest recorded turnover.
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